best motion graphic agencies in Egypt

 

: Best Motion Graphic Agencies in Egypt Technology keeps changing day after a day which makes using the internet an essential part of our everyday life. That led to a huge expansion in using digital marketing rather than the traditional one. If you own any type of business, or you are a freelancer, promoting your services using digital marketing is no longer an option; it has become a must! 

In this article, we will let you know more about digital marketing, its importance, its components, the importance of using motion graphics, and the best motion graphic agencies in Egypt.

What is digital marketing?

Owning a business or brand requires promoting to keep in touch with your customers and let people know more about your products or services. This promotion can be through different platforms and channels. While digital marketing is promoting your products or services using any type of digital communications. This can be through email, sms, web-based advertising, social media, or even t.v. ads. 

Differences between Digital marketing and traditional marketing

The main difference between digital marketing and traditional marketing is the medium it uses. As traditional marketing uses traditional mediums like magazines or newspapers. While digital marketing uses digital mediums such as social media, websites, or emails. But for sure this is not the only difference, as they also differ in the speed of reaching audiences, the accuracy of the targeted audiences, the cost, tracking the results, and the engagement rate with the customers. 

• Speed of reaching the audiences:

In digital marketing, you can easily and quickly reach your target audiences as everyone is using the internet on a daily basis now. 

• Accuracy of reaching the targeted audience:

Using traditional marketing may not be that accurate as you can’t choose who will read your ad in the magazine or the newspapers. While in digital marketing you can easily choose who to see your ads.

• The cost:

Using traditional marketing may cost a lot as publishing an ad in a newspaper or through a billboard is not cheap at all! While using digital marketing is much cheaper as your campaigns on social media or Google don’t cost you a lot! **Tracking the results:**You may know how many people bought a specific newspaper or magazine, but can you know how many of them read a specific page? Tracking the results in traditional marketing is not easy at all as you can never know how many people walk by the street where your billboard is located, how many saw it, or how many did purchase your product because of this billboard. While tracking digital marketing campaigns results is much easier as you can easily know how many people saw your ad, how many of them clicked on the action button, and how many of them did purchase online. 

• Customers engagement rate:

Do you remember how many times you saw a creative billboard or a magazine ad? Did you take any action to engage with the brand by asking about details or to make a review? That’s much easier in digital marketing as customers can easily write a comment, send a message, or even like it!